Miso Ript caters to the typical college student

Mar 31, 2010 No Comments by Kevin Hartnett

Lethargy and alcoholism among students on Rowan’s campus is no secret, so a new delivery service is intending on exploiting this rising market. Miso Ript Delivery Service is offers delivery from Glassboro’s shops and restaurants to the lazy, inebriated and carless.

Pronounced “me-so ripped,” the delivery service is now marketing itself to students who are exactly that; too drunk to drive a car or walk to Glassboro’s late-night food stands.

The owners and operators of the business were once Rowan students. They now use their skills learned here to start the company.

“We found ourselves saying how cool it would be if places like McDonalds and Checkers delivered,” said Tiffon Turner, a 2007 graduate. “The students love the idea. I mean, what student wouldn’t love to have these places deliver to them late at night?

With competitive rates – $3 delivery charges for any order under $15 – Miso Ript expects to take advantage of businesses that do not offer delivery services. Soda and sandwiches from Wawa, burgers and fries from McDonald’s and coffee and donuts from Dunkin’ Donuts can be at your door in a short period of time.

“It’s pretty cool. I ordered from Taco Bell before,” said Sean Peterson, a senior law major. ”It got there pretty quick, but I didn’t like paying the three bucks for the 15 dollar order. I’d rather just tip them regularly.”

Students across campus are almost guaranteed to have encountered “Miso Man” stickers. As a part of an alternative marketing campaign, Miso Man stickers have been placed around campus of a man in red sunglasses and an afro being held back by a Japanese style bandanna. They are meant to intrigue students with an eclectic glare.

While they strive to set themselves apart visually, they also have a high standard for what gets delivered to students.

“The one thing that sets us apart from other campus delivery places is that we don’t deliver alcohol or tobacco,” Turner said. “If you’re looking for someone to drive you booze or cigarettes, you’ll have to find someone else. We won’t do it.”

Business hours are also meant to cater to a crowd that is young and hip, but have lost their fine motor skills. From 7 p.m. to 2 a.m. Monday through Wednesday, with an extension to 2:30 a.m. on Thursday, open until 1 a.m. on Friday, and closed on Saturdays and Sundays; students can order from a long list of restaurants and eateries.

Prizes are also a staple of the business, with free t-shirts being given out to its first customers when it began last November. Students who order are entered into a raffle to win a free net book.

To place an order call 732-620-6540, or go online at misoript.com. Tips for delivery service are expected.

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